Check out our results:
Born Fashion.
From €50K to €187K in Email Revenue in 90 Days
Before working with Zolanah, Born Fashion had no clear email marketing strategy. Klaviyo was generating approximately 13% of total revenue and was treated as a secondary channel. Most campaigns were discount-led, emails were sent regularly to the entire database regardless of engagement, and deliverability was beginning to deteriorate.
The account also had only three basic automated flows — far below what a brand at their stage should be running.
We introduced a structured campaign calendar built around more than just promotional messaging. We rebuilt the key automated flows required across the full customer journey and implemented a stronger segmentation strategy — allowing Born Fashion to communicate differently with new subscribers, active customers, VIP buyers and lapsed audiences.
Within 90 days, email revenue increased from approximately €50,000 to €187,000, with Klaviyo contributing more than 31% of total revenue.
€137K
Increase in email revenue within 90 days
31%+
Of total revenue attributed to email
90 Days
Full account transformation timeline
OOSC Clothing
€350,000+ Generated Across UK & US Markets in 4 Months
Over a 4-month Q4 peak period, we overhauled OOSC Clothing’s retention systems across both UK and US/EU demographics—maintaining a consistent 40%+ email-attributed revenue share without site-wide discounting.
We built dedicated Klaviyo setups for each region, tailoring send times, copy, and currency flows. By rebuilding core lifecycle flows, we generated over 84% of attributed EU revenue through automated systems alone.
In total, email generated over €350,000 across regions, driving subscriber value up to €0.88 per recipient while preserving brand margins during peak Q4 volume.
€350K+
Email revenue generated in 4 months
40%+
Of total revenue attributed to email
320%+
YoY increase in backend automated flow revenue.
Yakoda
+87% Email Revenue Growth in the First 30 Days
When Yakoda Supply partnered with Zolanah, we executed an immediate account overhaul—rebuilding their core automated flows and launching an intent-driven campaign strategy. Within the first 30 days, email revenue surged by +87%, accounting for 45% of total store revenue.
Rather than a short-term bump, this initial sprint established a sustainable retention foundation. We optimized segmentation, refined send cadence, and aligned lifecycle messaging with their core audience behavior.
The partnership spanned 18+ consecutive months, consistently generating and maintaining over 39% of total store revenue through email month after month.
87%
Increase in email revenue within 30 days
45%+
Total store revenue attributed to email in Month 1
18+ Months
Long-term retention maintaining 39%+ email revenue
Client Interviews
Client Interview - How we made an extra $700k in 72 days | 7-Figure Shopify Brand Owner
Client Interview - How Jan Went from $45k/mo to $95,000/mo in 30 Days with Email Marketing (Klaviyo Case Study
Client Interview - How We Helped Tom Get To 45% Returning Customer Rate
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