LV3’s Best Ever Black Friday. From campaigns alone we added over $135,000 in 7 days with 9 emails. In this 7 day time frame email was responsible for roughly 47% of all DTC revenue! Since then we have implemented advanced flows to give all of their buyers a perfect customer journey and encourage first time buyers to become repeat purchasers and build extremely strong brand loyalty!
Before we came in there was no real strategy. Klaviyo was only delivering 13% of revenue at this point and was a second thought when it came to marketing. The only types of campaigns being sent were sales. Every time an email was sent it was to the whole list killing deliverability. There were only 3 flows and they were extremely basic. Once we stepped in we started sending campaigns regularly, and not just with sales! We added all relevant flows and started to segment the account currently to push new buyers and our VIP’s with different messaging tailored to have them convert. This led to getting email revenue up to over 31% of revenue in 90 days.
Before we partnered up with Divine Secrets they couldn’t generate any money from email marketing campaigns, unless they had a sale. This was killing one of the biggest leavers that email marketing pulls, highly profitable sales. Because of this we had to completely change the prescription that the list had for this brand. We knew buyers were just waiting for that bi-weekly or monthly 25% off sale. So things started slow, but over time though sharing brand building content we won them over. This allowed us to sell stock at full price and push hard with campaigns such as new products, back in stock, bestsellers, reviews and so much more! In this 6 month period over 28% of sales came from campaigns alone, not just emails!
Between September 2023 and December 2023 we helped OOSC add $483,968 across their 4 DTC stores worldwide. When we came into the OOSC account and became partners they weren’t necessarily in a bad position at all, what lacked was consistency and optimisation which are two of the most important factors for keeping an email list engaged and converting. Over the first 2-3 weeks we redesigned all of the OOSC flows so they were optimized to convert whilst also encouraging new repeat purchases for new buyers and un-engaged customers. From there we set out on building a campaign calendar that would work across all regions and allow us to stay in touch and up to date with all of our potential buyers. This led to amazing results giving some stores up to 42% of revenue from email in this period.
Divine Secretes
Consistent revenue growth backed by data, not promises
Testimonial
They manage all of our email marketing and do an excellent job. They really understand both strategy and design, with emails that look great and perform well. On top of that, Calum, Rachel, and the rest of the team are friendly, responsive, and genuinely pleasant to work with. Highly recommended.
The team at Zolanah are fantastic. No smoke and mirrors, just great design, strategy and performance based email marketing. I’ve been with them for over a year and have referred multiple other brands to them.
We’ve tried multiple email marketing agencies at this point and it’s genuinely hard to beat the value and ROI Zolanah brings. They focus on what actually drives results, not just pretty emails. We’ll definitely be sticking with them for the long run!
The team were amazing and gave our clients a supreme service.Outstanding email marketing results. The strategy, copy, and flow structure were spot on and immediately improved our open rates and revenue. Communication was clear, timelines were met, Couldn’t be happier.
Working together with Zolanah since 3 years now and that says probably more than any review i could write.
Always on time always available for short term revisions/changes and email design is on point!
And in the end what counts the most email metrics are always good - for us personally just the perfect agency to outsource emails and just simply forget because everything is taking care of automatically.
Zolanah are incredible. Calum and the team have done a great job across multiple of my brands and are always my go-to when I need flows or campaigns built. Communication is excellent, they know exactly what they’re doing, and everything is conversion-focused. Highly recommend.